Toronto, Canada – June 10, 2015 – Omnicom Canada Corp.’s Highway Entertainment has entered into two separate first look agreements with production companies Frantic Films and marblemedia. The deals are centered on Highway’s business model of funding content for key Omnicom vendors in Canada and abroad, with the intent of developing bespoke programming and branded content for broadcast and digital platforms.
“Highway is delighted to be working with the talented teams at Frantic Films and marblemedia as we continue to expand our partnerships with content creators,” said Adam Ivers, President and CEO of Highway Entertainment. “These partnerships have limitless potential as there has never been a more opportune moment for great ideas to become a reality on one of any number of new, evolving or existing outlets.”
Jamie Brown, CEO & Executive Producer of Frantic Films added, “Highway has been at the forefront of innovative approaches in the financing and producing of content, and as a part of Omnicom, brings a wealth of resources to this relationship. This collaboration allows Frantic to advance our best projects in a new way that will work to the advantage of everyone involved.”
“This partnership is a perfect collaboration for our companies as we are internationally known for our innovative business approaches,” said Mark Bishop, Co-CEO and Executive Producer marblemedia.“Highway Entertainment brings a forward-thinking model to financing content and marblemedia is thrilled to be working with them to develop primetime programming that will broadcast on all platforms.”
Highway Entertainment is a division of Omnicom Canada Corp., part of the Omnicom Media Group. Highway Entertainment was founded in 1996 to create programming opportunities. Highway Entertainment operates in the areas of program development, financing, production and distribution.
Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks and as well as a number of specialty media communications companies.
Frantic Films is one of Canada’s leading producers of film and television content. It has produced hundreds of hours of award winning programs that have set ratings records and sold to over 130 countries around the world. The Branded Content Division specializes in creating original integrated multiplatform entertainment and has been recognized as an industry leader for over a decade. With offices in Toronto and Winnipeg, Frantic has also won numerous awards for corporate leadership and innovation. .
marblemedia develops, produces and distributes engaging multiplatform entertainment experiences for audiences around the world. With nearly 250 hours of programming distributed in more than 200 territories, marblemedia has been honoured by Playback Magazine with the 2013 Outstanding Achievement Award, in addition to being named Transmedia Producer of the Year (2011) by the publication. marble has won two Canadian Screen Awards, two Gemini Awards, been nominated for an Emmy® Award and was identified as a Next Generation Content Producer (2009) by The Hollywood Reporter. The company owns a 50-acre production ranch, operates a Toronto-based studio, home to 50 staff, and an L.A. office. The company was co-founded by Mark Bishop and Matt Hornburg in 2001.