Interactive Content for Kids Gets Big Boost

The creation and commercialization of Ontario-made interactive media content and services for kids ages 4 to 15 is supported by a new program announced by Interactive Ontario.

IO says the new project, ONKidz, is aimed at promoting Ontario’s Kids sector on a global scale. The ONKidz project will culminate with a business event focused on the interactive kids space in the spring of 2010 in Toronto.

The project will be spearheaded by several leading media industry companies, including: The Alliance for Children & Television, Astral Media Inc, Bitcasters, Blue Print Entertainment, Breakthrough New Media, Capybara Games, CBC, Corus Entertainment, Decode Entertainment, Earth Rangers, Kids Can Press, marblemedia, Meridian Artists, Portfolio Entertainment, Spin Master LTD and Zinc Roe Inc.

“It goes without saying that kids prioritize their interactions with and through digital media very differently than their parents,” Ian Kelso, President and CEO of Interactive Ontario, explained in a release. “Interactive Ontario is thrilled to present a unique event pulling together the leading creators of interactive experiences and the producers, broadcasters, and publishers who are leading the charge on building integrated cross-platform markets.”

The project is made possible through the Entertainment and Creative Cluster Partnership Fund, administered by the Ontario Media Development Corporation, on behalf of the Ministry of Culture.

IO is a not-for-profit industry trade organization committed to the growth of the Ontario interactive digital content industry. To this end IO is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC).

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