TORONTO, ONTARIO (November 15, 2011) Corus Entertainment and marblemedia today announcedPeter-Julian Lee as the winner of the 2011 Innovative Storytellers Award. The $20,000, five-year educational initiative was created in 2008 by marblemedia and Corus in conjunction with Ryerson University’s Master of Arts in Media Production program. The award celebrates an outstanding Ryerson graduate student whose thesis explores the connection between content, new technologies and audiences.
Lee’s winning thesis is entitled The Kenya Help Project: A Work Flow for Not-for-Profit Organizations to Foster Positive Social Change while Increasing Transparency and Donor Dollars. The project showcases a model for charitable organizations to reach new prospective donors through transparent documentary blog posts, including videos, photos and written entries shared through social media networks.
Lee has worked in the media industry for the past ten years as a videographer, producer, business manager and media services director for such organizations as VIVA Productions, Rogers Television, CKWS TV, and Queen’s University’s Alma Mater Society.
“Peter-Julian has proven through his thesis that telling stories in innovative ways can affect positive social change,” said Mark Bishop and Matt Hornburg, Executive Producers/Founders, marblemedia, and Ryerson alumni. “We look forward to guiding him on other projects that take storytelling to the next level. The media landscape is rapidly changing, and it’s important to continually develop new and exciting ways to communicate with existing and new audiences.”
The Innovative Storytellers Award-winner receives a grant in addition to mentoring sessions with Corus Entertainment and marblemedia executives. These sessions offer guidance for the award-recipient’s thesis as well as greater insight into the content creation industry. Mentors are selected from the areas of creative production, broadcasting, technology, legal, and sales and marketing.
“Being selected for this award is a great honour. It will enable me to further develop innovative media strategies for not-for-profit organizations in order to reach potential donors, in turn helping to better the lives of many people globally,” said Peter-Julian Lee. “Corus and marblemedia’s recognition of the importance of media development in the not-for-profit sector is truly admirable. I’m excited to draw from their expertise in creating content and strategies by thinking outside the box.”
“When Peter-Julian combined his passion for media with his commitment to humanitarian works, he created a truly exceptional project for the Media Production program,” said Laura Nenych, Director of the M.A. in Media Production program. “His innovative use of media to tell compelling stories has both raised awareness of the Kenya Help Project, and has motivated others to try to build a better world. Peter-Julian’s inspiring work is technologically impressive and has made a meaningful contribution to humankind.”
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About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing and children’s animation. The Company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
Founded in 2001 by Mark Bishop and Matt Hornburg, Toronto-based marblemedia is an award-winning content creation company at the forefront of television and new media production, devoted to telling stories that entertain and engage audiences across all platforms. marblemedia was named Company of the Year by the Canadian New Media Awards and was recognized by the Hollywood Reporter as a Next Generation Content Producer. Notable marblemedia projects include: the hit preschool series and websites, This is Daniel Cook and This is Emily Yeung; the first television series and website in American Sign Language, deafplanet.com; the mobile short film anthology, Shorts in Motion: The Art of Seduction; Taste Buds, a Gemini Award-winning kids’ cooking and food adventure cross-platform property; the teen competition series The Adrenaline Project; The Dating Guy, a Gemini Award-winning animated comedy and website about the single life of twenty-somethings in the city; Skatoony, North America’s first animated/live-action comedy series that pits tweens and cartoons against each other in competition through frantic, trivia-based rounds; and Splatalot, a hilarious medieval-themed physical game show geared to the 8-12 year-old audience, currently airing on YTV in Canada, the BBC in the U.K., and ABC in Australia. marble’s newest project is What’s in a Name?, a transmedia factual entertainment series and website that takes audiences through the naming of Canada’s most notable people, places and things, currently airing on History Television (Canada).
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