Taking the next step into the multi-platform world, live-action preschool series This is Daniel Cook is to have a broadband extension in Canada.
Toronto-based television and interactive production company Marblemedia has joined forces with Bell Globemedia-owned portal Sympatico.MSN.ca to feature Cook in its High Speed Zone.
So now, in addition to fronting his namesake live-action, preschool, magazine-style series, the pint-sized presenter (above) will have his own feature page on Canada’s Sympatico/MSN portal.
The initiative includes high-speed broadband video excerpts from season two of This is Daniel Cook, as well as creative games with themes that include music, baking and painting.
The site also offers links to allow purchases of the show’s first DVD, This is Daniel Cook Making Gingerbread. In addition, there is an online store with the show’s theme song available as a ringtone and an MP3, provided through an exclusive pact with music download service Puretracks.com.
Coproduced by marblemedia and fellow Canuck indie Sinking Ship Productions, This Is Daniel Cook follows Cook as he explores, learns and creates with everyone from yoga instructors to bakers to stunt car drivers.
The show currently airs on Treehouse, TVO Kids, Knowledge Network, Access Alberta and SCN in Canada, and on Playhouse Disney in the US.