As past of parent company Corus Entertainment’s integrated multiplatform strategy, Treehouse announces that it will launch its new live-action preschool series This is Emily Yeung on mobile, online and on video-on-demand (VOD) prior to its broadcast premiere on Monday, September 4 at 7:25 p.m.
Beginning August 14 until its exclusive Canadian broadcast debut, a full streamed episode of the Treehouse Original Production will be available on mobile television. The same episode will also be offered on VOD August 21, and will be available for download on Corus’ new digital video storefront TreehouseDirect.com for a one-week promotional period beginning August 28, the same day as the series’ dedicated website launch which will feature one full episode streamed on www.Treehouse.com.
“Corus Entertainment takes a partnership-driven approach to exploring the multiplatform universe and is pleased to work alongside innovative and forward-looking producers like marblemedia and Sinking Ship Entertainment,” said Phil Piazza, VP of programming, Corus Children’s Television. “We are proud to set yet another Canadian benchmark by becoming the first broadcaster to launch a preschool series on mobile television.”
This is Emily Yeung, successor to the award-winning series This is Daniel Cook, follows the adventures of six-year-old host Emily as she learns, explores and creates with everyone from snake handlers to professional basketball players. Whoever her guest may be, the inquisitive Emily is always up for a new experience or challenge.
The 65x six-minute series is a co-production of marblemedia and Sinking Ship Entertainment in association with Treehouse. Premiering Monday, September 4, This is Emily Yeung will air Monday through Friday at 8:25 a.m. and 7:25 p.m. with four back-to-back episodes on Saturdays at noon.