marblemedia Begins Production on New YTV Series Driving Me Crazy
July 8, 2015 (Toronto, Canada) – Corus Entertainment’s YTV, Canada’s leading entertainment brand for kids, announced today that it has commissioned a new live action series called Driving Me Crazy, produced by award-winning content creator marblemedia (Japanizi: Going, Going, Gong!, Splatalot) in association with Proper Television (Canada’s Worst Driver). The 20x30 minute series is currently casting for contestants and will launch in 2016.
In each episode, rookie tween/ teen drivers are put through a fun-fueled driving course. In order to pass this driving test, contestants need a family member to teach them the ways of the road. Together, each team faces every driving challenge imaginable, all with the hopes that the driver will get the coveted keys to the family car. The series delivers an entertaining and unfiltered glimpse into what really goes on behind the wheel when a parent teaches their child how to drive.
“One of the most aspirational and relatable rites of passage for tweens is the desire to learn to drive.Driving Me Crazy will showcase this life moment in an entertaining and safe way, with parents teaching their kids how to drive under the watchful eye of our driving evaluator on a specialized driving course,” said Matt Hornburg, Co-CEO/Executive Producer, marblemedia.
“We’re thrilled to be working with marblemedia on this series that will put viewers in the driver’s seat of watching kids learn how to drive with their parents as their teacher,” said Jamie Piekarz, Director of Content, Corus Kids. “There will be many white knuckle moments for families as well as heartwarming ones as kids master the art of driving.”
Driving Me Crazy will be executive produced by marblemedia’s Matt Hornburg and Mark Bishop along with Guy O’Sullivan of Proper Television and Steve Sloan. marblemedia’s Vice President, Kids and Family Miklos Perlus, will serve as Co-Executive Producer and Kirsten Scollie will act as Line Producer.
The series is inspired by the UK format Driving Academy, which was originally produced by Lucky Day Productions (a Zodiak Media company) and aired on CBBC. marblemedia will lead the development of an interactive extension for the series and its distribution arm, Distribution360, will split territories with Zodiak Media. Additionally, the series has received funding from the Shaw Rocket Fund.
Driving Me Crazy is currently casting tween/ teens and their family members. The deadline for casting applications is August 1, 2015. For more information and guidelines please click here.
About marblemedia
marblemedia develops, produces and distributes engaging multiplatform entertainment experiences for audiences around the world. With nearly 250 hours of programming distributed in more than 200 territories, marblemedia has been honoured by Playback Magazine with the 2013 Outstanding Achievement Award, in addition to being named Transmedia Producer of the Year (2011) by the publication. marble has won two Canadian Screen Award, two Gemini Awards, been nominated for an Emmy® Award and was identified as a Next Generation Content Producer (2009) by The Hollywood Reporter. The company owns a 50-acre production ranch, operates a Toronto-based studio, home to 50 staff, and an L.A. office. The company was co-founded by Mark Bishop and Matt Hornburg in 2001.http://www.marblemedia.com | @marblemedia | Facebook.com/marblemedia
About YTV
Celebrating 25 years in television, YTV is a leading cross platform entertainment brand for kids and families. The channel offers quality entertainment with hilarious animated and live-action comedy series, popular Nickelodeon series, blockbuster movies, top-rated original Canadian programming, music, celebrities and the channel’s after-school block, The Zone. Through its multiple platforms and exclusive digital and interactive content, YTV is the voice of Canadian youth culture. YTV is owned by Corus Entertainment Inc.
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Kate Calder | Publicist | Corus Communications | 416.479.6319 | kate.calder@corusent.com
Stephan Petar | Coordinator, Marketing and Communications | marblemedia | 416.646.2711 ext. 232 |stephan-petar@marblemedia.com