Essential 11 and marblemedia Partner on New Hidden Camera Show for YTV and Disney XD
February 20, 2015 (Toronto, Canada) – Practical jokes are about to be taken to the next level!Essential 11 (Fools Gold, The Carbonaro Effect, Panic Button), a production company with an expertise in the hidden camera space, and award-winning content creator marblemedia (Japanizi: Going, Going, Gong!, Splatalot) announced that they have partnered on MADE UP, a new hidden camera show created by Mark Herwick (Code:9) and hosted by Andrew Chapman (Extreme Babysitting). The 13x30 minute series will premiere later this year on Disney XD (U.S.) and YTV(Canada).
MADE UP is a half-hour hidden camera series where kids pull clever pranks on unsuspecting family members. In each episode, a professional make-up artist uses special effects make-up to completely transform a teenager into a totally unrecognizable character.
The teens go undercover to test their disguises on the general public, learning to walk the walk and talk the talk along the way. Then, after a lesson with an acting coach, they join a cast of actors and take part in a hilarious prank that turns the tables on an unsuspecting adult family member. Viewers are in on the joke the whole time, from the make-up transformation to the hilarious reveal, in which the adults realize they have been fooled by a kid who is totally MADE UP!
“MADE UP is a show the entire family can watch together,” said Essential 11 Executive Producer,Jesse Fawcett. “We’re turning the tables and putting kids in charge of planning and executing some amazing pranks.”
"The fact that the kids are in the prank in full disguise, face to face with their own family members without getting recognized is really mind-blowing!” said Creator and Executive Producer, Mark Herwick.
“Kids trying to fool adults is a classic scenario that transcends generations and is something everyone can attest to attempting at one-point in time,” said Matt Hornburg, Co-CEO and Executive Producer, marblemedia. “Loaded with physical humour, surprises and larger than life pranks, MADE UP will speak to audiences both young and old.”
MADE UP is executive produced by Jesse Fawcett, Joey Case, Mark Herwick, Dan Sachoff,Jonathan Dueck, Matt Hornburg and Mark J.W. Bishop. Distribution360 will handle the distribution of the series.
Essential 11 Television Canada is a Toronto based production company specializing in factual entertainment with expertise in hidden camera. The Canadian controlled company is part of an international partnership with factual entertainment specialists Essential 11 Television USA based in Los Angeles and leading blue chip Australian Production Company Essential Media & Entertainment based in Sydney. Together the Group produces a range of genres including factual, scripted drama, comedy, animation and feature films and represents a unique strategic footprint across three leading English speaking media market.
marblemedia develops, produces and distributes engaging multiplatform entertainment experiences for audiences around the world. With nearly 250 hours of programming distributed in more than 200 territories, marblemedia has been honoured by Playback Magazine with the 2013 Outstanding Achievement Award, in addition to being named Transmedia Producer of the Year (2011) by the publication. marble has won a Canadian Screen Award, two Gemini Awards, been nominated for an Emmy® Award and was identified as a Next Generation Content Producer (2009) by The Hollywood Reporter. The company owns a 50-acre production ranch, operates a Toronto-based studio, home to 50 staff, and an L.A. office. The company was co-founded by Mark Bishop and Matt Hornburg in 2001. www.marblemedia.com | @marblemedia | Facebook.com/marblemedia
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Denise Anderson | Essential 11 (Sydney) | +61 (0)2 8568 3100 | denise.anderson@essential-media.com
Molly Ray | marblemedia | +1 416.646.2711 | molly@marblemedia.com